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Last updated: 2026/5/29

Competitive Summary (X)

Supported Social Platforms
X (Twitter)
Supported Plans
BusinessEnterprise

In Competitor Summary (Beta) (formerly "Benchmark"), you can compare metrics between your linked account and competitor accounts.

Viewable Metrics​

  • Number of Posts

  • Post Frequency

  • Number of Followers

  • Follower Growth Rate

  • Number of Following

    • Engagement (Beta)
      • You can view impressions, engagement, and a breakdown of post types.

  • You cannot analyze SNS accounts that cannot be searched. Examples of SNS accounts that cannot be searched include:

    • Private accounts
    • Other SNS accounts from which SocialDog does not collect data.

Displaying Competitor Account Information​

  1. From the menu, click [Analytics] > [Competitor Summary].
  2. In the search bar at the top of the screen, "Search by X (Twitter) Username", enter the target username (starting with @) or click on a competitor account displayed on the screen.
  3. The metric trends for the competitor account will be displayed on the screen.

Adding a Competitor Account​

  1. Display the competitor account by following the steps in "Displaying Competitor Account Information".
  2. Click the "Add to Competitor Accounts" button in the upper right corner of the screen.

Comparing Competitor Account Metrics​

  1. Add multiple competitor accounts by following the steps in "Adding a Competitor Account".
  2. Open [Analytics] > [Competitor Summary] to view information for multiple competitor accounts.
    • When you select a competitor account in the "Competitor Comparison" table, you can view only the data for that account.

Displayable Analysis Items​

  • Competitor Comparison
    • Posts: Number of posts as of the last day*.
    • Post Frequency: Number of posts per day within the period.
    • Followers: Number of followers as of the last day*.
    • Follower Growth Rate: Number of followers gained per day within the period.
    • Following: Number of accounts followed as of the last day*.
  • Engagement
    • Posts within Period: Number of posts during the period.
    • Post Frequency: Number of posts per day during the period.
    • Impressions: Total number of times posts were displayed to users in the timeline or search results.
    • Public Engagement: Total of replies, likes, reposts, quote posts, and bookmarks.
    • Public Engagement per Post: Public engagement per post.
    • Public Engagement per Impression: Public engagement per impression.
    • Likes: Total number of times users liked posts.
    • Replies: Total number of times users replied to posts.
    • Reposts: Total number of times users reposted posts.
    • Quote Posts: Total number of times users quote posted posts.
    • Bookmarks: Total number of times users bookmarked posts.
    • Your Regular Posts: Number of posts excluding replies and reposts from yourself.
    • Your Replies: Number of replies from yourself.
    • Your Reposts: Number of reposts (retweets) from yourself.
    • Posts without Media: Number of posts that do not include media (images, videos, GIFs).
    • Posts with Images: Number of posts that include images. Does not include posts that contain media other than images.
    • Posts with Videos: Number of posts that include videos. Does not include posts that contain media other than videos.
    • Posts with GIFs: Number of posts that include GIFs. Does not include posts that contain media other than GIFs.
    • Posts with Multiple Media Types: Number of posts that include multiple types of media among images, videos, and GIFs.
  • Followers (Graph): Trend of follower count for your account and competitor accounts.
  • Net Follower Growth (Graph): Daily net follower growth (new followers minus unfollows) for your account and competitor accounts.
  • Following (Graph): Trend of following count for your account and competitor accounts.
  • Net Following Growth (Graph): Daily net following growth (new follows minus unfollows) for your account and competitor accounts.
  • Posts (Graph): Cumulative post count for your account and competitor accounts.
  • Net Post Growth (Graph): Daily post count for your account and competitor accounts.
tip

Even if you change the display unit (month, week, day), the units for "Post Frequency" and "Follower Growth Rate" remain unchanged. The display unit (month, week, day) only affects the graphs.

Sorting Data​

  • You can sort data in ascending or descending order by selecting the header row of a table.
    • When sorting by "SNS Account", your SNS account will be displayed on the first row, followed by competitor accounts in the order they were registered.

Removing from Competitor Accounts​

  1. From the menu, click [Analytics] > [Competitor Summary].
  2. In the "Competitor Comparison" table, click on the competitor account you wish to remove.
  3. Click [Remove from Competitor Accounts].
tip

For competitive analysis of Instagram accounts, refer to "Competitor Post Performance".