Competitive post performance

Supported Social Platforms

X (Twitter)Instagram

Supported Plans

BusinessEnterprise

In "Competitor Post Performance", you can view impressions and engagements obtained by posts from competitor accounts in a table.

Available Analytics Metrics

The following metrics for competitor account posts can be viewed:

• Followers at Post Date
  • The number of followers at the time the post was published. This displays the last recorded follower count by SocialDog on that specific day.
• Impressions (X (formerly Twitter) only)
  • The total number of times a post was shown to users on their timeline or in search results.
• Public Engagements (X (formerly Twitter) only)
  • The total number of replies, likes, reposts, quote posts, and bookmarks.
• Public Engagements / Impressions (X (formerly Twitter) only)
  • The public engagement count divided by the impression count.
• Comments / Replies
  • X (formerly Twitter): The total number of times users replied to the post.
  • Instagram: The number of comments on a post, excluding deleted comments.
• Comments / Replies / Impressions (X (formerly Twitter) only)
  • The comment/reply count divided by the impression count.
• Likes
  • X (formerly Twitter): The total number of times users liked the post.
  • Instagram: The number of likes on a post, excluding unlikes.
• Likes / Impressions (X (formerly Twitter) only)
  • The like count divided by the impression count.
• Reposts (X (formerly Twitter) only)
  • The total number of times users reposted the post.
• Reposts / Impressions (X (formerly Twitter) only)
  • The share/repost count divided by the impression count.
• Quote Posts (X (formerly Twitter) only)
  • The total number of times users quote posted the post.
• Quote Posts / Impressions (X (formerly Twitter) only)
  • The quote post count divided by the impression count.
• Bookmarks (X (formerly Twitter) only)
  • The total number of times users added the post to their bookmarks.
• Bookmarks / Impressions (X (formerly Twitter) only)
  • The bookmark count divided by the impression count.
• Video Views (Instagram only)
  • The total number of initial plays and replays for Reels videos.

Adding and Switching Competitor Accounts

Competitor accounts for analysis can be added in the "Competitor Accounts" settings.

The competitor account to be analyzed can be switched using the dropdown menu at the top of the screen.

To add an Instagram competitor account, at least one Instagram account linked with the "Log in with Facebook" method must be connected to your team. The linking method for Instagram accounts can be changed in the "SNS Accounts" settings.

Graphs

You can view values such as impressions and engagements for posts in a graph.

The analysis items displayed in the graph can be changed using the dropdown menu, allowing up to 6 analysis items to be displayed simultaneously.

Additionally, you can change the analysis period and view data by day, month, or year.

"Post Date Basis" Metrics

Metrics selectable in the graph as "○○ (Post Date Basis)" are values aggregated based on posts published on that specific day.

Example: "Likes (Post Date Basis)"

• If there are 'n' posts published on April 1st, the sum of likes for those 'n' posts will be displayed.
• Since likes may increase after a post is published, likes received on days other than April 1st may also be reflected in and affect the April 1st value.

Post List

You can view values such as impressions and engagements obtained by each post. All values displayed in the "Post List" are lifetime values (the final engagement value for that post, regardless of the period specified on the screen).