Follower Acquisition Summary (X)
The "Follower Acquisition Summary" provides critical information regarding follower acquisition, including follower count and new followers.
Available Analytics Metrics
- Follower Summary
- Follower Growth/Loss Summary
- Average New Followers per Day
- Average Unfollows per Day
- Follower Fluctuations
- Follower Retention Rate
Follower Summary
The "Follower Summary" displays trend data for "Follower Count," "Following Count," and "Follower-to-Following Ratio" in graph format.
Follower Growth/Loss Summary
The "Follower Growth/Loss Summary" displays trend data for "New Followers," "Unfollows," and "Net Follower Gain" in graph format.
- Accounts that are suspended are counted as unfollows. Conversely, accounts that are unsuspended are counted as new followers. Due to X (Twitter) API limitations, it is not possible to distinguish whether an unfollow is due to account suspension.
- The data acquisition timing for new followers, unfollows, new follows, and unfollows differs from that of follower count and following count. Therefore, discrepancies may exist in these figures.
Average New Followers per Day
The "Average New Followers per Day" displays the average number of new followers numerically.
Average Unfollows per Day
The "Average Unfollows per Day" displays the average number of unfollows numerically.
Follower Fluctuations
The "Follower Fluctuations" section allows you to view "Follower Count," "New Followers," "Unfollows," and "Net Follower Gain" in a tabular format.
Follower Retention Rate
The "Follower Retention Rate" allows you to view the follower retention rate in increments of "1 week," "1 month," and "1 year."
A low follower retention rate indicates that followers are unfollowing shortly after initiating a follow.
