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Last updated: 2026/5/28

Instagram follower demographics

Supported Social Platforms
Instagram
Supported Plans
ProfessionalBusinessEnterprise

In "Follower Demographics," you can view the number of users following your Instagram account categorized by demographics (age group, gender, country/region, and city/municipality).

  • If you have fewer than 100 followers, "Follower Demographics" cannot be viewed.
  • Private accounts and users without demographic data are not included in the aggregation.

Available Analysis Categories​

You can check the number of followers by demographic for the following four categories:

  • Age Group
  • Gender
  • Country/Region
  • City/Municipality

Age​

You can view the number of users within each age group. Additionally, you can see the breakdown by gender (Male, Female, Other) within each age group.

Gender​

You can view the number of followers by gender (Male, Female, Other).

Country​

You can view the number of followers by country. Up to 45 countries with the highest number of users are displayed.

City/Municipality​

You can view the number of followers by city/municipality. Up to 45 cities/municipalities with the highest number of users are displayed.