Skip to main content
Last updated: 2026/6/3

User Summary (Instagram)

Supported Social Platforms
Instagram
Supported Plans
ProfessionalBusinessEnterprise

The "User Summary" provides information related to follower acquisition, such as follower count and new follower count, as well as profile view data and online follower information.

Available Analytical Metrics

  • Follower Summary
    • Trends in Followers, Following, and Follow-to-Follow Ratio
  • Follower Growth/Loss Summary
    • Average Daily New Followers / Average Daily Unfollows
  • Profile Page
    • Trends in Profile Views, In-Profile Link Taps, and Website Link Taps
  • Average Online Followers by Time of Day
  • Average Online Followers by Day of Week and Time of Day
  • Average Daily New Followers
  • Average Daily Unfollows
  • Follower Fluctuations and Profile Page Views
    • Followers
    • New Followers
    • Unfollows
    • Net Follower Gain
    • Following
    • Follow-to-Follow Ratio
    • Profile Views
    • Get Directions Link Taps
    • Website Link Taps
    • Email Link Taps
    • Call Link Taps
    • SMS Link Taps

The following metrics cannot be retrieved if the current follower count is less than 100:

  • Trends in New Followers / Unfollows / Net Follower Gain
  • Average Online Followers by Time of Day
  • Average Online Followers by Day of Week and Time of Day

Follower Summary

The "Follower Summary" allows users to view graphical data for the trends in "Follower Count," "Following Count," and "Follow-to-Follow Ratio."

Follower Growth/Loss Summary

The "Follower Growth/Loss Summary" allows users to view graphical data for the trends in "New Follower Count," "Unfollower Count," and "Net Follower Gain."

Profile Page

The "Profile Page" allows users to view graphical data for the trends in "Profile Views," "In-Profile Link Taps," and "Website Link Taps."

Average Online Followers by Time of Day

The "Average Online Followers by Time of Day" feature allows users to view the number of online followers among those who follow their account, broken down by time of day.

Due to Instagram API specifications, data at the start and end of Daylight Saving Time in Pacific Time (PT) may be duplicated or missing.

Average Online Followers by Day of Week and Time of Day

The "Average Online Followers by Day of Week and Time of Day" feature allows users to view the number of online followers among those who follow their account, broken down by day of the week and time of day.

Due to Instagram API specifications, data at the start and end of Daylight Saving Time in Pacific Time (PT) may be duplicated or missing.

Average Daily New Followers

"Average Daily New Followers" displays the average number of new followers as a numerical value.

Average Daily Unfollows

"Average Daily Unfollows" displays the average number of unfollows as a numerical value.

Follower Fluctuations and Profile Page Views

The "Follower Fluctuations" section allows users to view "Follower Count," "New Follower Count," "Unfollower Count," "Net Follower Gain," "Following Count," "Follow-to-Follow Ratio," "Profile Views," "Get Directions Link Taps," "Website Link Taps," "Email Link Taps," "Call Link Taps," and "SMS Link Taps" in a tabular format.