Hashtag (Instagram)
The "Hashtags" section allows you to review the following insights regarding your hashtagged posts:
- Which hashtags you have used in your posts
- The frequency of your hashtagged posts
- Hashtags with high engagement
- The engagement difference between hashtagged and non-hashtagged posts
Available Analytics Items
- Hashtag Post Summary
- Average Engagement by Hashtag Presence
- Ratio of Hashtag Presence
- Average Engagement by Hashtag Presence
- Engagement by Hashtag
- Posts by Hashtag Presence
- List of Hashtagged Posts
The "Hashtags" section displays analysis for feed posts and Reels. Stories are not included in the analysis.
Hashtags
- Hashtagged posts / Non-hashtagged posts / Hashtags used
- Average Engagement by Hashtag Presence
- Hashtags
- Engagement by Hashtag Presence
- Average Engagement by Hashtag
- Posts by Hashtag Presence
- List of Hashtagged Posts
Hashtag Post Summary
The Hashtag Post Summary displays the total number of your hashtagged posts, the number of hashtags used, and the trend of hashtagged vs. non-hashtagged posts in a graph.
Average Engagement by Hashtag Presence
Under "Average Engagement by Hashtag Presence," you can review the "Average Replies," "Average Reposts (Retweets)," "Average Likes," and "Average Shares" for your posts, categorized by the presence or absence of hashtags.
Ratio of Hashtag Presence
In the "Hashtags" section, you can view a graph illustrating the ratio of your posts with or without hashtags.
Average Engagement by Hashtag Presence
Under "Average Engagement by Hashtag Presence," you can review the "Impressions," "Reach," "Comments," "Likes," "Saves," and "Shares" for your posts, categorized by the presence or absence of hashtags.
Engagement by Hashtag
Under "Engagement by Hashtag," you can review the following metrics for each hashtag used:
- Number of Posts
- Average Engagement Rate
- Average Impressions
- Average Reach
- Average Comments
- Average Likes
- Average Saves
- Average Shares
Posts by Hashtag Presence
Under "Posts by Hashtag Presence," you can review the daily "Number of Hashtagged Posts," "Number of Non-Hashtagged Posts," and "Total Number of Posts."
List of Hashtagged Posts
You can view metrics such as impressions and engagement obtained by each hashtagged post.
Clicking on a post will display the "Post Details" page.
The following metrics can be analyzed:
- Impressions
- Reach
- Comments
- Likes
- Saves
- Shares
- Plays
- Playtime
- Engagement
- Engagement Rate
As of April 7, 2025, the display functionality for "First Plays" and "Replays" has been discontinued.
Due to changes in the Instagram API specifications, the display functionality for "First Plays" and "Replays" has been terminated. Note that the value for "First Plays" is approximately equivalent to "Reach."
