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Last updated: 2026/5/28

Media (Instagram)

Supported Social Platforms
X (Twitter)
Supported Plans
BusinessEnterprise

In "Media Analysis," you can review data for your media-attached posts. Media categorizes posts into the following four types:

  • Image
  • Video
  • Carousel
  • Reel

Viewable Analytics Items​

  • Media Post Summary
  • Average Engagement by Media Type
  • Media Type Distribution
  • Engagement by Media Type
  • Posts by Media Type
  • Post List

In "Media," Feed posts and Reel posts are displayed for analysis. Stories posts are not displayed.

Media​

  • Trend of Image/Video/Carousel/Reel
  • Average Engagement by Media Type
  • Media
  • Engagement by Media Type
  • Posts by Media Type
  • Post List

Media Post Summary​

In "Media Post Summary," you can view the total count of your posts and a graph breaking down by media type over a period.

Average Engagement by Media Type​

In "Average Engagement by Media Type," you can review "Impressions, Reach, Comments, Likes, and Saves" for each media type of your posts: "Image, Video, Carousel, and Reel."

Media Type Distribution​

In "Media Type Distribution," you can review the proportion of your posts by media type.

Engagement by Media Type​

In "Engagement by Media Type," you can review the following metrics for each media type of your posts: "Image, Video, Carousel, and Reel."

  • Post Count
  • Impressions
  • Reach
  • Comments
  • Likes
  • Saves
  • Shares
  • Engagements
  • Average Impressions
  • Average Reach
  • Average Comments
  • Average Saves
  • Average Shares
  • Average Engagements

Posts by Media Type​

In "Posts by Media Type," you can view the daily post count categorized by type.

Post List​

You can view metrics such as Impressions and Engagements obtained by each post.

Clicking on a post displays the "Post Details" page.

You can analyze the following metrics:

  • Impressions
  • Reach
  • Comments
  • Likes
  • Saves
  • Shares
  • Plays
  • Watch Time
  • Engagements
  • Engagement Rate

As of April 7, 2025, the display functions for "First Play" and "Replays" have been terminated.

Due to changes in Instagram API specifications, the display functions for "First Play" and "Replays" have been terminated. Note that the value for "First Play" is approximately equivalent to "Reach."