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In "Media," you can view data related to your media-attached posts. Media classifies posts into the following four types:
- No media
- Image
- Video
- GIF
In each graph and table, metrics are displayed based on the date of posting from your X (formerly Twitter) account. For example, if a reply is made on July 2nd to a post from July 1st, it will be displayed as a reply for July 1st.
Available Analytics Items
- Media-attached Post Summary
- Average Engagement by Media Type (Graph)
- Media Type Distribution
- Detailed Engagement by Media Type
- Posts by Media Type
- List of Media-attached Posts
Media-attached Post Summary
The Media-attached Post Summary allows you to view the total number of your media-attached posts and a time-segmented graph for each media type.
Average Engagement by Media Type
Average Engagement by Media Type allows you to view "Average Replies," "Average Posts," and "Average Likes" for each of your post types: "No media," "Image," "Video," and "GIF."
Media Type Distribution
Media Type Distribution allows you to view the proportion of media types in your posts.
Detailed Engagement by Media Type
Detailed Engagement by Media Type allows you to view the following metrics for each media type:
- Post Count
- Reply Count
- Repost (Retweet) Count
- Like Count
- Engagement
- Average Replies
- Average Reposts (Retweets)
- Average Likes
- Average Engagement
Posts by Media Type
Posts by Media Type allows you to view the number of your posts broken down by media type in a table format.
List of Media-attached Posts
The List of Media-attached Posts allows you to view the "Reply Count," "Repost (Retweet) Count," "Like Count," and "Engagement" for your media-attached posts. By default, they are sorted by engagement in descending order. You can also search for specific media-attached posts.