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Last updated: 2026/8/25

Analyze posts (Post performance)

Supported Social Platforms
X (Twitter)InstagramYouTubeThreads
Supported Plans
PersonalProfessionalBusinessEnterprise

In Post performance, you can analyze Engagements for each Social profile's Post.

It supports a wide variety of analytics items, including impressions, Engagements, comments, Replies, Likes, and Reposts (retweets), as well as URL clicks, Hashtag clicks, detail clicks, and video views. The supported analytics items vary depending on the Social profile.

Supported Plans​

  • Business plan and Enterprise plan
    • All features are available.
  • Personal plan and Professional plan
    • You can check metrics such as Engagements per Post, but graph display and period comparison are not available.
    • *Only YouTube is available with All plans.

Supported Social profiles​

  • X (Twitter) Social profile
  • Instagram Social profile
  • YouTube channel
  • Threads Social profile

Displayable Posts​

All Posts acquired by SocialDog, excluding Reposts, can be displayed.

Some Posts are not acquired by SocialDog and therefore cannot be displayed. For details, please refer to Data acquired from Social profiles and acquisition timing.

Displayable Metrics​

Over 70 rich metrics acquired from each Social profile, such as Likes, Reposts, impressions, profile link taps, and the number of back/forward actions in Instagram Stories, are displayed in graphs and tables.

  • The metrics that can be displayed vary by Social profile.
    • For a list of metrics that can be displayed for each Social profile, please refer to Analyzable items.
  • To check the average value of each Engagement rate (items named "〇〇 / Reach" or "〇〇 / Impression") (displayed at the top of the Post list), the displayed Social profile must support both the numerator and denominator metrics.
About X (Twitter) Metrics

With Personal plan and Professional plan, only the following metrics can be displayed.

  • Impressions
  • Engagements
  • Comments and Replies
  • Likes and High evaluations
  • Reposts
  • Quote Posts
  • Saves and Bookmarks

Upgrading to Business plan and Enterprise plan allows you to display All metrics.

Confirm Engagements for Posts​

  1. Click [Analytics] → [Post performance].
  2. Click the Social profile you want to analyze.
  3. Select the period and display unit (monthly, weekly, daily).
  4. You can check the trend graph of time-series metrics and the latest values of Post metrics during the period.

Graph Display Content (X (Twitter)・Instagram・Threads)​

Metrics displayed​

  • Total Engagements occurring in each period
    • Excluding already acquired data, Engagements from periods outside the data collection scope will not be displayed in the graph.

Aggregation Criteria​

  • Date when impressions and Engagements were acquired
    • For example, if a Reply to a Post on July 1 occurs on July 2, it will be displayed as a Reply on July 2.

Please note that the displayed values may differ from other Post analytics features of X. Other Post analytics features of X aggregate based on the Post date. For example, if a Reply to a Post on July 1 occurs on July 2, it will be displayed as a Reply on July 1.

For details on acquired data and update timing, please refer to Data acquired from Social profiles and acquisition timing.

Post List Display Content​

Metrics displayed​

  • Latest value of each Post
    • Data outside the specified period may be included.

Posts displayed​

  • Posts made during the period

Confirm Engagements for specific Posts only (X (Twitter)・Instagram・Threads)​

You can check the time-series trend (hourly, daily, weekly, monthly) of impressions and Engagements after a Post. This can be used for initial velocity analysis.

  1. Open [Analytics] → [Post performance] and display the Post you want to check.
  2. Click the Post you want to check in the Post list.
  3. On the "Post Details" screen, you can check the trend of metrics for each Post.

Post Details Display Content​

The values displayed at the top of each graph in "Post Details" are the Engagements acquired within the period (not the latest values).

  • By clicking [Actual / Impression] in the upper right corner of the screen, you can view a graph of the value (Engagement rate) obtained by dividing each metric by the number of impressions. On Instagram, by clicking [Actual / Reach], you can view a graph of the value (Engagement rate) obtained by dividing each metric by the number of reaches.
  • You can check metrics in table format in the table at the bottom of the Post Details page.
  • X (Twitter) Posts
    • By default, the displayed data will be the total data for 2 weeks from the Post date.
  • Instagram Posts
    • Monthly display is not supported.
    • For Stories, only data for 24 hours after posting can be checked.

Acquire past metric data for specific Posts (X (Twitter) only)​

If you set the analysis period displayed on the Post Details screen to a period later than 2 weeks, you can acquire missing data for that period.

  • Missing data can be acquired going back up to one year from the current time. If data has already been acquired, periods older than one year can also be selected.
  • Acquired data will also be reflected in graphs and the Post list screen.
  • Missing data must be acquired from the Post Details screen for each Post.

Switch the target Social profile for analysis​

  1. On the Post performance screen, you can switch the target Social profile to display by clicking the Social profile icon at the top.

Display data from multiple Social profiles simultaneously​

You can display data from multiple Social profiles simultaneously. In the graph, the total Engagements of all checked Social profiles will be displayed. In the Post list, all Posts from all checked Social profiles will be displayed.

  1. Hover your mouse cursor over the Social profile icon.
  2. Checking the [checkbox] will display information from multiple Social profiles simultaneously.

Filter by Post type​

You can filter Post types by clicking "All Posts" etc. at the top.

  1. Click either [All Posts], [Regular Posts・Feeds], or [Replies] at the top.
  2. Only Posts of the corresponding type will be displayed.

Filterable Post types​

  • All Posts: Displays All Posts.
  • Regular Posts・Feeds: Displays Posts other than Replies for X (Twitter), only feed Posts for Instagram, and only regular Posts for Threads.
  • Replies: Displays only Reply Posts (supported by X (Twitter)・Threads).
  • Reels: Displays only Reel Posts (supported only by Instagram).
  • Stories: Displays only Stories Posts (supported only by Instagram).
  • Ghost Posts: Displays only Ghost Posts (supported only by Threads).

Change analytics items displayed in the graph​

The analytics items displayed in the graph can be changed using the dropdown menu, and up to two analytics items can be displayed simultaneously.

Compare two periods (X (Twitter)・Instagram・Threads)​

Data for the selected period (e.g., May 10, 2025 - May 20, 2025) and data for the comparison period can be displayed side-by-side in graphs and tables for comparison.

You can choose the comparison period from the following:

  • Previous Period: The period immediately preceding the selected period with the same number of days (e.g., April 30, 2025 - May 9, 2025)
  • Same Period Last Month: One month prior with the same date range as the selected period (e.g., April 10, 2025 - April 20, 2025)
  • Same Period Last Year: One year prior with the same date range as the selected period (e.g., May 10, 2024 - May 20, 2024)

Dimension: Post tags​

You can tag and categorize Posts to compare and analyze performance by tag.

Create Post tags​

Users who are team administrators and have an "Admin" or "Editor" Role for the Social profile can create Post tags.

  1. Click [Analytics] → [Post performance].
  2. In the Post list, click the tag icon displayed for each Post.
  3. When the dropdown menu appears, click "+ Create new tag."
  4. Enter the tag name in the text field within the dialog and click "Create."
  5. The created tag will be automatically associated with the corresponding Post.

Edit Post tags​

Team administrators can Edit Post tag names.

  1. In the Post list, click the tag icon displayed for each Post.
  2. Click the pencil icon to the right of the tag you want to Edit.
  3. Change the tag name in the text field within the dialog and click [Save].

Delete Post tags​

Users who are team administrators and have an "Admin" or "Editor" Role for the Social profile can Delete Post tags.

  1. In the Post list, click the tag icon displayed for each Post.
  2. Click the pencil icon to the right of the tag you want to Delete.
  3. Click [Delete] within the dialog, and then click [Delete] in the confirmation dialog.

Associate tags with Posts​

Users who are team administrators or general users and have an "Admin" or "Editor" Role for the Social profile can associate tags with Posts.

  1. In the Post list, click the tag icon displayed for each Post.
  2. Checking the checkbox in the tag list displayed in the dropdown menu will associate the tag with the Post.

Unchecking the checkbox will disassociate the tag.

Analyze performance by Post tag​

Users who are team administrators or general users and have an "Admin," "Editor," or "Viewer" Role for the Social profile can check tag-specific performance.

By switching the dimension of the Post list to "Post tags," you can compare and analyze tag-specific performance in tables and graphs.

Dimension: Social profile​

By switching the dimension of the Post list to "Social profile," you can compare and analyze Social profile-specific performance in tables and graphs.

Graph Display Content​

Metrics displayed​

  • Total Engagements per Social profile occurring in each period

Social profile List Display Content​

Metrics displayed​

  • Total value per Social profile for each Post

Posts aggregated​

  • Posts made during the period

Take action on Posts (X (Twitter) only)​

For X (Twitter) Posts, by clicking the "..." button displayed on each row, you can Add another Post (Reply), or create a Repost (retweet) or Quote Post (quote tweet).